Technology

Marathon Ventures uses the latest technologies to drive the sales process and manage our clients’ finances.

Our proprietary CRM, Sales, and Billing systems are cloud-based, scalable, and customizable in keeping with the ongoing need to adapt to the unique instances of our clients as well as the media landscape as a whole. The increasing fragmentation and sophistication of the media industry has made reducing these transactional costs an essential element of our industry.

In addition, the breadth and depth of data captured by our systems gives us the ability to create multi-faceted analytics that help us drive sales and maximize revenues:

• Detailed Reporting and Market Analysis:  Brand database optimizes target tracking and lead generation
• Real Time Deal Tracking:  Deal entry managed real time with links to contacts, accounts, brands, programs
• CRM: Comprehensive CRM tools optimized for the fluid marketplace of direct response and paid programming