Media Sales Solutions

Marathon’s commitment to technology has resulted in the development of proprietary, market-tested processes that enhance and leverage the specific dynamics of the media marketplace including direct response and paid programming.

• Proposals:  Marathon can create innovative and effective proposals for a broad range of networks and syndicated programming that deliver almost every imaginable combination of demographics and budget. 
• Orders: Each network or program is unique.  With experience in multiple order entry systems including Wide Orbit, Dealmaker, Broadway and VCI, Marathon has the flexibility to work within the operational guidelines of existing systems, while helping to contribute best practices in an ongoing effort to reduce transaction costs.
• Traffic: Marathon works with in-house and third-party traffic teams to ensure that the correct commercial copy is allocated to every purchased unit.  For paid programming and syndication, Marathon is able to maintain all traffic instructions and send them directly to traffic managers, eliminating multiple steps and maintaining a clear and efficient workflow.

Real-time information is constantly analyzed to provide insights that drive sales, traffic and collections.

• Real Time Pricing Optimization: Pricing analytics establish optimum pressure points for inventory management given an array of pricing variables.
• Systematically Managing Inventory: Effectively managing clearance and oversell manages the risk associated with the constant changes of the direct response marketplace while maximizing revenue through pressure on inventory.
• Continually Testing New Advertisers: Bringing new advertisers to networks and programs serves two important marketplace functions. It provides a reliable source of new revenue for sellers and new pathways to consumers for buyers. Using competitive analysis and diligent research, Marathon is committed to finding the best matches of advertiser and network so that everyone profits.